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Farida Amar is a Creative Director and Conceptual Technologist based in Los Angeles and she is building visual languages that allow humans to interface with ideas. 

Farida’s formidable talents in both communication theory and practice are undeniable. Early in her career, she held the distinction of being the youngest Art Director in Europe. In this role, she produced industry-leading work that won numerous awards and accolades. While she was able to effectively develop ideas in service of brand awareness, she found herself increasingly drawn towards the ideas themselves. She became preoccupied with the question: What are ideas, and how can they be effectively generated and disseminated?

She has since focused her work on creating and stewarding platforms that nurture radical creative ideas; these communities are designed to hold the space, resources, and focused intent that allow ideas to materialize; to provide oxygen and terra firma for wild new species of thought. As a citizen of these platforms, Farida specializes in helping creative professionals reclaim the visionary side of their work and think outside the scope of their practice.

Currently, Farida serves as the Creative Director of Forecast, an art collective and independent biannual publication working exclusively in analog formats. Most recently, Farida also served as Creative Director for Transformations of the Human, an organization that considers the philosophical implications of disruptive technologies.

Farida is passionate about wonderment and committed to the pursuit of many interests. She has served her community as the Arts Education and Culture representative for Los Angeles City Council. She is also a licensed wildlife rehabilitator, and an experienced pilot with licenses in both rotor and fixed wing aircraft.

contact → info@faridaamar.com | @faridaamar

Formal references available upon request.


currently

exhibitions + shows

  • 06.2024 —  Forecast : Aeroforming — TBD, Los Angeles, CA
  • 05.2024 —  Parallax Futures — Shack15, San Francisco, CA
  • 03.2024 —  Forecast : Tea Ceremony with David Rothman — The Abbot, Venice, CA
  • 03.2024 —  Forecast : Impermanence — The Abbot, Venice, CA
  • 02.2024 —  Forecast : Heavy Air — Studio Paralo, East Hollywood, CA
  • 02.2024 — Forecast : Future Memory — Marks Art Center, Palm Desert, CA
  • 12.2023 — Forecast : Venice Art Crawl — FoundrHaus, Venice, CA
  • 11.2023 — Forecast : Atmosphere — Arts District Gallery, Los Angeles, CA
  • 07.2023 — Listening to The Sky — Arts Letters & Numbers, Averill Park, NY
  • 01.2023 — Forecast : Freedom — Hippo Factory, Los Angeles, CA
  • 06.2022 — Transformations of the Human — Ciel, Berkeley, CA
  • 05.2022 — Forecast : Tom of Finland + Diesel : All Together — The Community, Pantin, France
  • 04.2022 — Forecast : Tom of Finland + Diesel : All Together  — Studio Cannaregio, Venezia, Italy
  • 03.2022 — Forecast : Sustainability — Naked Eye, Los Angeles, CA
  • 12.2021 — Forecast : Goodhands Market — Ace Hotel, Los Angeles, CA
  • 10.2021 — Forecast : Wolf Heart — Odyssey 21, Compton, CA
  • 09.2021 — Forecast : Contemporary Folklore — West Adams Gallery, Los Angeles, CA
  • 09.2021 — Forecast : Existence — West Adams Gallery, Los Angeles, CA
  • 07.2021 — Forecast : Post-Pandemic Reunion — Allies, Los Angeles, CA
  • 05.2020 — SOVO// : Department of Social Distancing — SoLA Contemporary, South LA, CA
  • 11.2019 — SOVO// : Issue 6 Structure — Neutra Institute Museum, Silverlake, CA
  • 11.2019 — SOVO// : Lecture on Astrophysics & Architecture — Neutra Institute, Silverlake, CA
  • 11.2019 — SOVO// : Lecture on Neuroscience & Architecture — Neutra Institute, Silverlake, CA
  • 07.2019 — SOVO// : Entrepreneurship — Arcana, Culver City, CA
  • 04.2019 — SOVO// : philia — Fashion District Gallery, Los Angeles, CA
  • 03.2019 — SOVO// : Sex — Arts District Gallery, Los Angeles, CA
  • 09.2018 — SOVO// : Women in Music — Fais Do-Do, Los Angeles, CA
  • 08.2018 — SOVO// : Chiho Harazaki — Venice Gallery, Los Angeles, CA
  • 06.2018 — SOVO// : Fine Art — Small Green Door, Commerce, CA
  • 04.2018 — SOVO// : Twenty-One — Substrate, Hollywood, CA
  • 03.2018 — SOVO// : Nice to Meet You — LA Design Center, South Los Angeles, CA
  • 05.2016 — Unraveled : Galaxies Are Growing Inside Me — Eyedrum, Atlanta, GA
  • 05.2016 — Unraveled : Eventually, Everything Connects — Hazzard Hall, Philadelphia, PA
  • 05.2016 — Unraveled : Sleep Is Not For Those Who Dream — Lock & Key, Hollywood, CA
  • 05.2016 — Unraveled : Crashing Into Walls We’ve Built — The Night Light, Oakland, CA
  • 05.2016 — Unraveled : Old Ways Won’t Open New Doors — Doc's Lab, San Francisco, CA
  • 05.2016 — Unraveled : Glass Will Break and Pain Will Stain — Sunnyvale, Brooklyn, NY
  • 11.2015 — Unraveled : Life & Death — Asian Arts Initiative, Philadelphia, PA
  • 06.2015 — Unraveled : Untitled Show — The Night Light, Oakland, CA
  • 05.2015 — BCGs Angel Lust Album Release Installation — The Bucket, Long Beach, CA
  • 04.2015 — Unraveled : Untitled Show — The Lexington, Los Angeles, CA
  • 04.2015 — Unraveled : Indoor Storm — Non Plus Ultra, Hollywood, CA
  • 03.2015 — Unraveled : Untitled Show — Bottom of the Hill, San Francisco, CA
  • 02.2015 — Croissant Man Web Series Screening Installations — Madera, Los Angeles, CA
  • 10.2014 — Unraveled : There Could Be Meteors — The Go Lounge, San Diego, CA
  • 10.2014 — Unraveled : There Could Be Meteors — Billy O's, Ventura, CA
  • 10.2014 — Unraveled : There Could Be Meteors — Silverlake Lounge / Los Angeles, CA
  • 08.2014 — Unraveled : Penumbra — VOX POPULI, Philadelphia, PA
  • 07.2014 — Cat's Cradle Street Art — Abandoned House, Mojave Desert, CA
  • 06.2014 — Ascension — Machine Inspired Art Gallery, Los Angeles, CA
  • 06.2014 — + + + A L T E R + + + — Machine Inspired Art Gallery, Los Angeles, CA
  • 04.2014 — The Entrance — Machine Inspired Art Gallery, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival — Machine Inspired Art, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival — Beautiful Fül, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival — Curt Darling, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival — Pattern Bar, Los Angeles, CA
  • 04.2013 — SPACE : Evcil Kısa Film Günleri — Various Private Homes, Istanbul, Turkey
  • 09.2012 — The Opening of the Universe — Schmiede, Hallein, Austria
  • 05.2012 — Unraveled : Launch Event — The Good Life, Boston, MA
  • 10.2011 — SPACE : The Public Anonymous — Occupy Wall Street Camp, New York, NY
  • 10.2011 — SPACE : The Public Anonymous — Occupy Boston Camp, Boston, MA
  • 04.2011 — SPACE : The Public Anonymous — Royal/T, Culver City, CA
  • 12.2010 — SPACE: Neurosapien Biotechnology — HI-LITE, Los Angeles, CA
  • 09.2010 — SPACE : Neurosapien Suspension — Crane Arts, Philadelphia, PA
  • 08.2010 — SPACE : Neurosapien Love — SPACE, Boston, MA
  • 07.2010 — SPACE : Neurosapien Geometric Landscapes — Bimbache, El Hierro, Spain
  • 05.2010 — SPACE : Blue Common Blanket — Boston Common, Boston, MA
  • 05.2010 — SPACE : Blue Common Heartbeats — Boston Common, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Friendly With Wild Bears — SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Watch — SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Survive Survival Training — SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Documented — SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab Play With Knives — SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab The Intimacy of Division — SPACE, Boston, MA
  • 12.2009 — Self-Inflicted — Lola Montez, Frankfurt Am Main, Germany
  • 06.2009 — Fish the Whale — Various Streets, Nuremberg, Germany

past work

  • 04.2023 - 10.2023 — Creative Director, Fly Compton Foundation, Compton, CA
  • 06.2021 - 08.2022 — Creative Director, Transformations of the Human, Berkeley, CA
  • 10.2020 - 11.2021 — Art Director, Noēma Magazine, Berggruen Institute, Los Angeles, CA
  • 04.2017 - 06.2021 — Creative Director, SOVO// Magazine, Los Angeles, CA
  • 04.2014 - 04.2016 — City Council-member, Downtown Los Angeles Neighborhood Council District 14
  • 03.2014 - 07.2014 — Strategy Consultant, Machine Inspired Art, Los Angeles, CA
  • 01.2014 - 03.2014 — Wildlife Rehabilitator, Forever Wild Exotic Animal Sanctuary, Phelan, CA
  • 05.2013 - 12.2016 — Founder, Unraveled Artists, Boston, MA & Los Angeles, CA
  • 06.2011 - 08.2014 — Founder, Comfort Zone Killer LLC, Boston, MA
  • 01.2010 - 12.2013 — Founder, SPACE, Boston, MA & International
  • 08.2008 - 07.2012 — Art Director, Saatchi & Saatchi, Frankfurt Am Main, Germany
  • 10.2007 - 03.2008 — Art Director, Nail Communications, Providence, RI
  • 09.2006 - 03.2007 — Curatorial Intern, Wolfsonian, Miami, FL
  • 07.2005 - 12.2005 — Creative Intern, Modernista!, Boston, MA

aviation

  • Commercial IFR Helicopter Pilot
  • Private IFR Fixed Wing Pilot
  • Commercial Glider Student
  • Certified Mooney Caravan Wingman
  • Owns a Mooney M20F named 'Loreto'

education

  • 01.2006 - 06.2007 — Portfolio in Art Direction / Miami Ad School / Miami, FL
  • 01.2006 - 06.2007 — M.S. in Mass Communication Theory / Florida International University / Miami, FL
  • 09.2003 - 12.2005 — B.S. in Marketing Communication / Emerson College / Boston, MA
  • 2003 — Study Abroad / University of Richmond / Rome, Italy
  • 2002 — Study Abroad / Universidad de Salamanca / Salamanca, Spain

published

  • 06.2024 — Forecast Journal Issue 12 'Aeroforming' / creative direction / Los Angeles, CA
  • 11.2023 — Forecast Journal Issue 11 'Atmosphere' / creative direction / Los Angeles, CA
  • 01.2023 — Forecast Journal Issue 10 'Freedom' / creative direction / Los Angeles, CA
  • 03.2022 — Forecast Journal Issue 9 'Sustainability' / creative direction / Los Angeles, CA
  • 09.2021 — Forecast Journal Issue 8 'Contemporary Folklore' / creative direction / Los Angeles, CA
  • 07.2021 — Noema Magazine Issue 2 'Planetary Realism' / art direction / Los Angeles, CA
  • 08.2020 — SOVO// Magazine Issue 7 'Existence' / creative direction / Los Angeles, CA
  • 11.2019 — SOVO// Magazine Issue 6 'Structure' / creative direction / Los Angeles, CA
  • 07.2019 — SOVO// Magazine Issue 5 'Entrepreneurship' / creative direction / Los Angeles, CA
  • 05.2019 — SOVO// Magazine 'The Analogue Negative' / layout and design / Los Angeles, CA
  • 04.2019 — SOVO// Magazine Issue 3.5 feat Milana Burdette / layout and design / Los Angeles, CA
  • 03.2019 — SOVO// Magazine Issue 4 'Sex' / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// Magazine Issue 3 'Women in Music' / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// Magazine Issue 2.5 feat. Chiho Harazaki / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// Magazine Issue 2 'Fine Art' / creative direction / Los Angeles, CA
  • 04.2018 — SOVO// Magazine Issue 1.5 feat. Gianfranco Cioff / layout and design / Los Angeles, CA
  • 03.2018 — SOVO// Magazine Issue 1 'Nice to Meet You' / creative direction / Los Angeles, CA
  • 05.2015 — ВЕТЕР No. 2 / layout and design / Los Angeles, CA
  • 02.2015 — 'The Holy Automatic'/ contributing writer 'Strength Through Negation' / overall layout / Los Angeles, CA
  • 12.2014 — 'ВЕТЕР No. 1' / cover designs / Los Angeles, CA
  • 08.2014 — Unraveled Lookbook Vol. 001 / creative direction / Los Angeles, CA
  • 08.2011 — 'The Document' / writing and layout design / Barcelona, Spain
  • 06.2010 — OFFF Conference 'The Internet is Dying' / copywriting and graphic design / Paris, France

press

residencies

awards