SOVOMAGAZINE.COM

The SOVO// website launch promotional video (in full form below) was released in advance of the official website launch and was embedded front and center on the site itself at the time of launch to link the promotions our followers had seen in the weeks leading up to the site launch to the site itself reassuring them that they arrived at the right place. 

↑ Video featuring SOVO// Marketing & PR Director Renée Worley & SOVO// Social Media Designer Anthony Young enjoying life against the Los Angeles skyline. Filmed by Tobias Levene. Concepted and edited by SOVO// Creative Director Farida Amar. Featuring music LA Native, experimental music maker, travel documentarian, and multi-disciplinary artist, Dilīpa, who alchemizes the beauty and majesty of the world — interconnecting domains of sound, imagery, film, and poetry into a singular fabric. His track ‘Instinctive Travels to the Path of Rhythm’ is a mash of dub heavy lo-fi sounds which connects old world aesthetic & tones to bass levels that hit the heart.

↑ Videos featuring SOVO// Editor in Chief Allen Sovory II and SOVO// Creative Director Farida Amar talking about what exactly SOVO// MAGAZINE is and is not at MPLA Studio & Loft in South Los Angeles. Filmed with side-by-side cameras abandoned on tripods “selfie style,” these videos were produced with the production assistance of SOVO// Marketing and PR Director Renée Worley and SOVO// Social Media Designer Anthony Young. The videos were edited by Duy Nguyen of 214 Media Group and the audio was edited and mixed by Josh Kupanoff.

Here is a link to the official press release announcing that pre-orders are now available for Issue 1 of SOVO// MAGAZINE.


“Break” Music Video for Hil Jaeger

SONG : Break / ALBUM : CMPRSSN / MUSIC PRODUCTION, RECORDINGMIXING & PERFORMANCE : Hil Jaeger / BODY PERFORMANCE : Kira Preston / CREATIVE DIRECTIONPRODUCTION & STILL IMAGES : Farida Amar / CAMERA OPERATIONCINEMATOGRAPHY & VIDEO EDITING : Viktoria RaykovaLOCATION : Everybody, Los Angeles



Galaxies Are Growing Inside Me

Galaxies Are Growing Inside Me was a summoning of life and the inevitable colliding of that which lives. It was attraction and repulsion, where creatures of the night met the light of day. Where sound was sent into concrete high rises. Wake up little crickets, and chirp towards the sun. Close your eyes human, and rest in the shade. Let yourself climb towards the sky, flip upside-down and use your fingers to trace the outline of your own shadow on the ground below.

MUSICIANS : EntertainmentHip to DeathNikki McKnight, Chris Gravely, Scott Box and Joshua LonerPERFORMANCE ARTISTS : Sara Gregory of MakeShift Circus and Marilyn Chen of Liquid Sky / INSTALLATION DESIGN : Farida Amar / PRODUCTION : Farida Amar

Photo Credit : Farida Amar

This show was a part of Unraveled Tours 2016.


Sleep Is Not for Those Who Dream

About the Wayfinding Installation built by Raphael Arar : This participatory installation includes a set of four electromechanical sculptures that operate in subsequent harmony and discord based on audience, performer and/or environmental impulses. Each sculpture, positioned at a Cardinal Direction, operates independently by way of a motor that strikes tensed bungee cables containing a glass orb with a glass marble. In effect, both movement and sound ensue, the latter continuously amplified by digital effects. Software manipulates and morphs the sequence at which the sculptures fire, inviting both the environment along with the participant to meddle with a sense of direction amidst time.

MUSICIANS : Brandon Tory, Model Soul and The Heavns / PERFORMANCE ARTIST : Camille Grenier / INSTALLATION DESIGN : Raphael Arar and Will Michaelsen / PRODUCTION : Farida Amar / DOCUMENTATION : Viktoria Raykova

Photo Credit : Viktoria Raykova

This show was a part of Unraveled Tours 2016.


Eventually, Everything Connects

Eventually, Everything Connects 

MUSICIANS : Canada, Airacuda and Vishnu Basement / PERFORMANCE ARTISTS : Marina Kec, Caitlin Dagle and Nicole Battestilli / MUSIC CURATING : Truong TaINSTALLATION DESIGN : Farida Amar / PRODUCTION : Farida Amar

Photo Credit : Farida Amar 

This show was a part of Unraveled Tours 2016.


Crashing Into Walls We’ve Built

About the Wayfinding Installation built by Raphael Arar : This participatory installation includes a set of four electromechanical sculptures that operate in subsequent harmony and discord based on audience, performer and/or environmental impulses. Each sculpture, positioned at a Cardinal Direction, operates independently by way of a motor that strikes tensed bungee cables containing a glass orb with a glass marble. In effect, both movement and sound ensue, the latter continuously amplified by digital effects. Software manipulates and morphs the sequence at which the sculptures fire, inviting both the environment along with the participant to meddle with a sense of direction amidst time.

MUSICIANS : Hoofwerk, Hydroplane, Wake and Whitney Lyman / PERFORMANCE ARTIST : Camille Grenier / INSTALLATION DESIGN : Raphael Arar and Will Michaelsen / PRODUCTION : Farida Amar


Old Ways Won’t Open New Doors

About the Wayfinding Installation built by Raphael Arar : This participatory installation includes a set of four electromechanical sculptures that operate in subsequent harmony and discord based on audience, performer and/or environmental impulses. Each sculpture, positioned at a Cardinal Direction, operates independently by way of a motor that strikes tensed bungee cables containing a glass orb with a glass marble. In effect, both movement and sound ensue, the latter continuously amplified by digital effects. Software manipulates and morphs the sequence at which the sculptures fire, inviting both the environment along with the participant to meddle with a sense of direction amidst time.

MUSICIANS : The Shape, Wicked ManHoofwerk and Whitney Lyman / PERFORMANCE ARTIST : Camille Grenier / INSTALLATION DESIGN : Raphael Arar and Will Michaelsen / PRODUCTION : Farida Amar

Photo Credit : Viktoria Raykova 

This show was a part of Unraveled Tours 2016.


Glass Will Break and Pain Will Stain

Glass Will Break and Pain Will Stain was a fragmentation of reality - the crashing down of invisible glass barriers that exist within us - and a celebration of the pain that accompanies the process of growth. The fragile nature of our basic human nature combined with the sharp edges of known dimensions. Shattering in a pattern that vibrated through the eyes and ears into the bleeding hearts of the audience, absorbing our commonalities in the negative space that is often overlooked.

MUSICIANS : Dead Leaf Echo, Monogold, Bootblacks and The Harrow / PERFORMANCE ARTIST : Nicole Battestilli / INSTALLATION DESIGN : Farida Amar / PRODUCTION : Farida Amar

Photo Credit : Farida Amar 

This show was a part of Unraveled Tours 2016.


Life & Death

MUSICIANS : Corey Pace and Truong Ta / PERFORMANCE ARTISTS : Marina Kec, Caitlin Dagle, Tess Kunik and Emma Arrick / INSTALLATION DESIGN : Marina Kec and Caitlin Dagle / ILLUSTRATION : Chris Ams / PRODUCTION : Farida Amar

▶︎ Original music composed for LIFE click here.

▶︎ Original music composed for DEATH click here.

Photo Credit : Farida Amar

This show was a part of Unraveled Tours 2015.

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