Farida Amar is a Creative Director and Communication Theorist based in Los Angeles and she is building visual languages that allow humans to interface with ideas. 

Farida’s formidable talents in both communication theory and practice are undeniable. Early in her career, she won the distinction of being the youngest Art Director in Europe. In this role, she produced industry-leading work that won numerous awards and accolades. While she was able to effectively develop ideas in service of brand awareness, she found herself increasingly drawn towards the ideas themselves. She became preoccupied with the question: What are ideas, and how can they be effectively generated and disseminated?

She has since focused her work on creating and stewarding platforms that nurture radical creative ideas; these communities are designed to hold the space, resources, and focused intent that allow ideas to materialize; to provide oxygen and terra firma for wild new species of thought. As a citizen of these platforms, Farida specializes in helping creative professionals reclaim the visionary side of their work and think outside the scope of their practice.

Currently, Farida serves as the Publisher and Creative Director of Forecast Journal, an independent biannual publication and art collective working exclusively in analog formats. Farida also recently served as Creative Director at ToftH (Transformations of the Human), an organization that considers the philosophical implications of disruptive technologies.

Farida is passionate about adventure and committed to the pursuit of many other interests. She has served her community as the Arts Education and Culture representative for Los Angeles City Council. She is also a licensed wildlife rehabilitator, and an experienced pilot with licenses in both rotor and fixed wing aircraft.


currently

  • 06.2021 - Present — Creative Director, Forecast Journal, Los Angeles, CA
  • References available by request.

exhibitions + shows

  • 11.2022 — Forecast Journal : Issue 10 Freedom — Los Angeles, CA
  • 06.2022 — ToftH : Cohort 1 Graduation — Ciel, Berkeley, CA
  • 03.2022 — Forecast Journal : Issue 9 Sustainability — Naked Eye, Los Angeles, CA
  • 12.2021 — Forecast Journal : Goodhands Market — Ace Hotel, Los Angeles, CA
  • 10.2021 — Forecast Journal : Issue 4.5 Wolf Heart — Odyssey 21, Compton, CA
  • 09.2021 — Forecast Journal : Issue 8 Contemporary Folklore — West Adams, CA
  • 09.2021 — Forecast Journal : Issue 7 Existence — West Adams, CA
  • 07.2021 — Forecast Journal : Post-Pandemic Reunion — Allies, DTLA, CA
  • 05.2020 — SOVO// Magazine : Department of Social Distancing — SoLA Contemporary, South LA, CA
  • 11.2019 — SOVO// Magazine : Issue 6 Structure — Neutra Institute Museum, Silverlake, CA
  • 11.2019 — SOVO// Magazine : Lecture on Astrophysics & Architecture — Neutra Institute, Silverlake, CA
  • 11.2019 — SOVO// Magazine : Lecture on Neuroscience & Architecture — Neutra Institute, Silverlake, CA
  • 07.2019 — SOVO// Magazine : Issue 5 Entrepreneurship — Arcana, Culver City, CA
  • 04.2019 — SOVO// Magazine : Issue 3.5 philia — Fashion District Gallery, Los Angeles, CA
  • 03.2019 — SOVO// Magazine : Issue 4 Sex — Los Angeles, CA
  • 09.2018 — SOVO// Magazine : Issue 3 Women in Music — Fais Do-Do, Los Angeles, CA
  • 08.2018 — SOVO// Magazine : Issue 2.5 Chiho Harazaki — Venice, CA
  • 06.2018 — SOVO// Magazine : Issue 2 Fine Art — Small Green Door, Commerce, CA
  • 04.2018 — SOVO// Magazine : Issue 1.5 Twenty-One — Substrate, Hollywood, CA
  • 03.2018 — SOVO// Magazine : Issue 1 Nice to Meet You — LA Design Center, South Los Angeles, CA
  • 05.2016 — Unraveled : Galaxies Are Growing Inside Me — Eyedrum, Atlanta, GA
  • 05.2016 — Unraveled : Eventually, Everything Connects — Hazzard Hall, Philadelphia, PA
  • 05.2016 — Unraveled : Sleep Is Not For Those Who Dream — Lock & Key, Hollywood, CA
  • 05.2016 — Unraveled : Crashing Into Walls We’ve Built — The Night Light, Oakland, CA
  • 05.2016 — Unraveled : Old Ways Won’t Open New Doors — Doc's Lab, San Francisco, CA
  • 05.2016 — Unraveled : Glass Will Break and Pain Will Stain — Sunnyvale, Brooklyn, NY
  • 11.2015 — Unraveled : Life & Death — Asian Arts Initiative, Philadelphia, PA
  • 06.2015 — Unraveled : Untitled Show — The Night Light, Oakland, CA
  • 05.2015 — BCGs Angel Lust Album Release Installation — The Bucket, Long Beach, CA
  • 04.2015 — Unraveled : Untitled Show — The Lexington, Los Angeles, CA
  • 04.2015 — Unraveled : Indoor Storm — Non Plus Ultra, Hollywood, CA
  • 03.2015 — Unraveled : Untitled Show — Bottom of the Hill, San Francisco, CA
  • 02.2015 — Croissant Man Web Series Screening Installations — Madera, Los Angeles, CA
  • 10.2014 — Unraveled : There Could Be Meteors / The Go Lounge, San Diego, CA
  • 10.2014 — Unraveled : There Could Be Meteors / Billy O's, Ventura, CA
  • 10.2014 — Unraveled : There Could Be Meteors / Silverlake Lounge / Los Angeles, CA
  • 08.2014 — Unraveled : Penumbra / VOX POPULI, Philadelphia, PA
  • 07.2014 — Cat's Cradle Street Art / Abandoned House, Mojave Desert, CA
  • 06.2014 — Ascension / Machine Inspired Art Gallery, Los Angeles, CA
  • 06.2014 — + + + A L T E R + + + / Machine Inspired Art Gallery, Los Angeles, CA
  • 04.2014 — The Entrance / Machine Inspired Art Gallery, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Machine Inspired Art, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Beautiful Fül, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Curt Darling, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Pattern Bar, Los Angeles, CA
  • 04.2013 — SPACE : Evcil Kısa Film Günleri / Various Private Homes, Istanbul, Turkey
  • 09.2012 — The Opening of the Universe / Schmiede, Hallein, Austria
  • 05.2012 — Unraveled : Launch Event / The Good Life, Boston, MA
  • 10.2011 — SPACE : The Public Anonymous / Occupy Wall Street Camp, New York, NY
  • 10.2011 — SPACE : The Public Anonymous / Occupy Boston Camp, Boston, MA
  • 04.2011 — SPACE : The Public Anonymous / Royal/T, Culver City, CA
  • 12.2010 — SPACE: Neurosapien Biotechnology / HI-LITE, Los Angeles, CA
  • 09.2010 — SPACE : Neurosapien Suspension / Crane Arts, Philadelphia, PA
  • 08.2010 — SPACE : Neurosapien Love / SPACE, Boston, MA
  • 07.2010 — SPACE : Neurosapien Geometric Landscapes / Bimbache, El Hierro, Spain
  • 05.2010 — SPACE : Blue Common Blanket / Boston Common, Boston, MA
  • 05.2010 — SPACE : Blue Common Heartbeats / Boston Common, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Friendly With Wild Bears / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Watch / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Survive Survival Training / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Documented / SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab Play With Knives / SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab The Intimacy of Division / SPACE, Boston, MA
  • 12.2009 — Self-Inflicted / Lola Montez, Frankfurt Am Main, Germany
  • 06.2009 — Fish the Whale / Various Streets, Nuremberg, Germany

past work

  • 06.2021 - 08.2022 — Creative Director, ToftH (Transformations of the Human), Berkeley, CA
  • 10.2020 - 11.2021 — Art Director, Noēma Magazine, Berggruen Institute, Los Angeles, CA
  • 04.2017 - 06.2021 — Creative Director, SOVO// Magazine, Los Angeles, CA
  • 04.2014 - 04.2016 — City Council-member, Downtown Los Angeles Neighborhood Council District 14
  • 03.2014 - 07.2014 — Strategy Consultant, Machine Inspired Art, Los Angeles, CA
  • 01.2014 - 03.2014 — Wildlife Rehabilitator, Forever Wild Exotic Animal Sanctuary, Phelan, CA
  • 05.2013 - 12.2016 — Founder, Unraveled Artists, Boston, MA & Los Angeles, CA
  • 06.2011 - 08.2014 — Founder, Comfort Zone Killer LLC, Boston, MA
  • 01.2010 - 12.2013 — Founder, SPACE, Boston, MA & International
  • 08.2008 - 07.2012 — Art Director, Saatchi & Saatchi, Frankfurt Am Main, Germany
  • 10.2007 - 03.2008 — Art Director, Nail Communications, Providence, RI
  • 09.2006 - 03.2007 — Curatorial Intern, Wolfsonian, Miami, FL
  • 07.2005 - 12.2005 — Creative Intern, Modernista!, Boston, MA

education

  • 06.2021 — Private Fixed-Wing Pilot License / Airsmart / Las Vegas, NV
  • 05.2018 — Commercial Helicopter Pilot License / Anthelion Helicopters / Long Beach, CA
  • 01.2017 — Helicopter Instrument Rating / Anthelion Helicopters / Long Beach, CA
  • 10.2016 — Private Helicopter Pilot License / Anthelion Helicopters / Long Beach, CA
  • 01.2006 - 06.2007 — Art Direction Portfolio / Miami Ad School / Miami, FL
  • 01.2006 - 06.2007 — M.A. in Mass Communication / Florida International University / Miami, FL
  • 09.2003 - 12.2005 — B.S. in Marketing Communication / Emerson College / Boston, MA
  • 2003 — Study Abroad / University of Richmond / Rome, Italy
  • 2002 — Study Abroad / Universidad de Salamanca / Salamanca, Spain

published

  • 03.2022 — Forecast Journal Issue 9 / creative direction / Los Angeles, CA
  • 09.2021 — Forecast Journal Issue 8 / creative direction / Los Angeles, CA
  • 07.2021 — Noema Magazine Issue 2 / art direction / Los Angeles, CA
  • 08.2020 — SOVO// Magazine Issue 7 / creative direction / Los Angeles, CA
  • 11.2019 — SOVO// Magazine Issue 6 / creative direction / Los Angeles, CA
  • 07.2019 — SOVO// Magazine Issue 5 / creative direction / Los Angeles, CA
  • 05.2019 — SOVO// Magazine The Analogue Negative / layout and design / Los Angeles, CA
  • 04.2019 — SOVO// Magazine Issue 3.5 / layout and design / Los Angeles, CA
  • 03.2019 — SOVO// Magazine Issue 4 / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// Magazine Issue 3 / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// Magazine Issue 2 / creative direction / Los Angeles, CA
  • 04.2018 — SOVO// Magazine Issue 1.5 / layout and design / Los Angeles, CA
  • 03.2018 — SOVO// Magazine Issue 1 / creative direction / Los Angeles, CA
  • 06.2015 — The Cardboard Artist film / design / Los Angeles, CA
  • 05.2015 — ВЕТЕР No. 2 / layout and design / Los Angeles, CA
  • 02.2015 — The Holy Automatic / Strength Through Negation / text entry and layout / Los Angeles, CA
  • 12.2014 — ВЕТЕР No. 1 / Spikes / cover design / Los Angeles, CA
  • 12.2014 — ВЕТЕР No. 1 / Sequins / cover design / Los Angeles, CA
  • 08.2014 — Unraveled Lookbook Vol. 001 / creative direction / Los Angeles, CA
  • 08.2011 — The Document Version 1 / writing and layout design / Barcelona, Spain
  • 06.2010 — OFFF Conference / The Internet is Dying / copywriting and graphic design / Paris, France

press

residencies

awards