Farida Amar

Creative Director, Communication Artist, Helicopter Pilot

hello@faridafarida.com | @faridaamar

B I O

Farida Amar completed a Bachelor of Science in Marketing Communications from Emerson College in 2005 and a Masters of Arts in Mass Communication Theory from Florida International University and simultaneously a Portfolio in Art Direction from Miami Ad School in 2007 at the age of 21. She worked in both large and small agencies in the US and Europe as an Art Director from 2004 until 2009, ultimately leaving her position at Saatchi & Saatchi in Frankfurt, Germany and walking away from her career in advertising altogether.

In 2010, Farida opened her first art gallery SPACE, a communication arts collaborative that used multimedia installations to build sensory enhanced atmospheres. In 2011, Farida wrote her first social theory Strategic Destruction, which led to the opening of her first business, Comfort Zone Killer LLC. She worked on industrial design projects and obtained her first US Patent in 2012. Although she called Boston home, Farida continued to travel and work internationally throughout the US, Europe, Asia and along the coast of Africa.

In 2013, Farida launched Unraveled Artists, an experimental collective focused on independent musicians collaborating with both performance and visual artists. At the end of the year, Farida moved to Downtown Los Angeles and was elected to City Council as a representative for Arts Education and Culture. Amar continued to collaborate with various Los Angeles gallery spaces, fabrication studios, independent record labels and art collectives on individual shows, installations and ongoing design and publishing projects. To view documentations on some of her work, visit faridaamar.com.

In 2015, Amar began flight school and completed her private and commercial helicopter licenses as well as an instrument rating. In March 2017, while still completing her flight training, Amar joined SOVO// Magazine as Creative Director.

SOVO// is an independent, quarterly print publication: it is the only Los Angeles-based art collective dealing exclusively in publishing analog formats, and the only publication to offer internal artist development. Farida manages a variety of artist initiatives that showcase and help to evolve the work of local artists working in analog and printed formats. Within the last two years, SOVO// has completed seven editions of our quarterly print publication, eighteen short films, three solo artist exhibitions, and hosted one writers residency.

C U R R E N T L Y

04.2017 - Present — Creative Director, SOVO// Magazine, Los Angeles, CA

Design and production of editorial content for quarterly published magazine as well as experimental and immersive events, installations and exhibitions. The creation and implementation of the SOVO// business model and branding as well as the selection and management of contributing visual artists including photographers, filmmakers, designers, and fine artists. The establishment and management of artist development initiatives for independent artists.

E X H I B I T I O N S + S H O W S

  • 2.2021 — SOVO// Magazine : [ Issue 7 ] Existence — Philosophical Research Society, Los Feliz, CA
  • 5.2020 — SOVO// Magazine : Department of Social Distancing — SoLA Contemporary Gallery, South LA, CA
  • 11.2019 — SOVO// Magazine : [ Issue 6 ] Structure — Neutra Institute Museum, Silverlake, CA
  • 11.2019 — SOVO// Magazine : Lecture on Astrophysics & Architecture — Neutra Institute Museum, Silverlake, CA
  • 11.2019 — SOVO// Magazine : Lecture on Neuroscience & Architecture — Neutra Institute Museum, Silverlake, CA
  • 07.2019 — SOVO// Magazine : [ Issue 5 ] Entrepreneurship — Arcana, Culver City, CA
  • 04.2019 — SOVO// Magazine : [ Issue 3.5 ] Milana Burdette — Fashion District Gallery, Los Angeles, CA
  • 03.2019 — SOVO// Magazine : [ Issue 4 ] Sex — Arts District Gallery, Los Angeles, CA
  • 09.2018 — SOVO// Magazine : [ Issue 3 ] Women in Music — Fais Do-Do, Los Angeles, CA
  • 08.2018 — SOVO// Magazine : [ Issue 2.5 ] Chiho Harazaki — Gallery, Venice, CA
  • 06.2018 — SOVO// Magazine : [ Issue 2 ] Fine Art — Small Green Door, Commerce, CA
  • 04.2018 — SOVO// Magazine : [ Issue 1.5 ] Gianfranco Cioffi — Substrate Gallery, Hollywood, CA
  • 03.2018 — SOVO// Magazine : [ Issue 1 ] Nice to Meet You — LA Design Center, South Los Angeles, CA
  • 05.2016 — Unraveled Tours : Galaxies Are Growing Inside Me — Eyedrum, Atlanta, GA
  • 05.2016 — Unraveled Tours : Eventually, Everything Connects — Hazzard Hall, Philadelphia, PA
  • 05.2016 — Unraveled Tours : Sleep Is Not For Those Who Dream — Lock & Key, Hollywood, CA
  • 05.2016 — Unraveled Tours : Crashing Into Walls We’ve Built — The Night Light, Oakland, CA
  • 05.2016 — Unraveled Tours : Old Ways Won’t Open New Doors — Doc's Lab, San Francisco, CA
  • 05.2016 — Unraveled Tours : Glass Will Break and Pain Will Stain — Sunnyvale, Brooklyn, NY
  • 11.2015 — Unraveled Tours : Life & Death — Asian Arts Initiative, Philadelphia, PA
  • 06.2015 — Unraveled Tours : Untitled Show — The Night Light, Oakland, CA
  • 05.2015 — FARIDA : BCGs Angel Lust Album Release Installation — The Bucket, Long Beach, CA
  • 04.2015 — Unraveled Tours : Untitled Show — The Lexington, Los Angeles, CA
  • 04.2015 — Unraveled Tours : Indoor Storm — Non Plus Ultra, Hollywood, CA
  • 03.2015 — Unraveled Tours : Untitled Show — Bottom of the Hill, San Francisco, CA
  • 02.2015 — FARIDA : Croissant Man Web Series Screening Installations — Madera, Los Angeles, CA
  • 10.2014 — Unraveled : There Could Be Meteors / The Go Lounge, San Diego, CA
  • 10.2014 — Unraveled : There Could Be Meteors / Billy O's, Ventura, CA
  • 10.2014 — Unraveled : There Could Be Meteors / Silverlake Lounge / Los Angeles, CA
  • 08.2014 — Unraveled : Penumbra / VOX POPULI, Philadelphia, PA
  • 07.2014 — FARIDA : Cat's Cradle Street Art / Abandoned House, Mojave Desert, CA
  • 06.2014 — FARIDA : Ascension / Machine Inspired Art Gallery, Los Angeles, CA
  • 06.2014 — FARIDA : + + + A L T E R + + + / Machine Inspired Art Gallery, Los Angeles, CA
  • 04.2014 — FARIDA : The Entrance / Machine Inspired Art Gallery, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Machine Inspired Art Gallery, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Beautiful Fül, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Curt Darling, Los Angeles, CA
  • 02.2014 — Unraveled : The Unraveled Music Festival / Pattern Bar, Los Angeles, CA
  • 04.2013 — SPACE : Evcil Kısa Film Günleri / Various Private Homes, Istanbul, Turkey
  • 09.2012 — FARIDA : The Opening of the Universe / Schmiede, Hallein, Austria
  • 05.2012 — Unraveled : Launch Event / The Good Life, Boston, MA
  • 10.2011 — SPACE : The Public Anonymous / Occupy Wall Street Camp, New York, NY
  • 10.2011 — SPACE : The Public Anonymous / Occupy Boston Camp, Boston, MA
  • 04.2011 — SPACE : The Public Anonymous / Royal/T, Culver City, CA
  • 12.2010 — SPACE: Neurosapien Biotechnology / HI-LITE, Los Angeles, CA
  • 09.2010 — SPACE : Neurosapien Suspension / Crane Arts, Philadelphia, PA
  • 08.2010 — SPACE : Neurosapien Love / SPACE, Boston, MA
  • 07.2010 — SPACE : Neurosapien Geometric Landscapes / Bimbache, El Hierro, Spain
  • 05.2010 — SPACE : Blue Common Blanket / Boston Common, Boston, MA
  • 05.2010 — SPACE : Blue Common Heartbeats / Boston Common, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Friendly With Wild Bears / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Watch / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Survive Survival Training / SPACE, Boston, MA
  • 05.2010 — SPACE : Moving Image Lab Documented / SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab Play With Knives / SPACE, Boston, MA
  • 04.2010 — SPACE : Moving Image Lab The Intimacy of Division / SPACE, Boston, MA
  • 12.2009 — FARIDA : Self-Inflicted / Lola Montez, Frankfurt Am Main, Germany
  • 06.2009 — FARIDA : Fish the Whale / Various Streets, Nuremberg, Germany

P A S T W O R K

  • 04.2014 - 04.2016 — City Council-member, Downtown Los Angeles Neighborhood Council District 14 (link)
  • 03.2014 - 07.2014 — Strategy Consultant, Machine Inspired Art, Los Angeles, CA
  • 01.2014 - 03.2014 — Wildlife Rehabilitator, Forever Wild Exotic Animal Sanctuary, Phelan, CA
  • 05.2013 - 12.2016 — Founder, Unraveled Artists, Boston, MA & Los Angeles, CA
  • 06.2011 - 08.2014 — Founder, Comfort Zone Killer LLC, Boston, MA
  • 01.2010 - 12.2013 — Founder, SPACE, Boston, MA & International
  • 08.2008 - 12.2009 — Art Director, Saatchi & Saatchi, Frankfurt Am Main, Germany
  • 10.2007 - 03.2008 — Art Director, Nail Communications, Providence, RI
  • 09.2006 - 03.2007 — Curatorial Intern, Wolfsonian, Miami, FL
  • 07.2005 - 12.2005 — Creative Intern, Modernista!, Boston, MA

E D U C A T I O N

  • 05.2018 — Commercial Helicopter Pilot License / Anthelion Helicopters / Long Beach, CA
  • 01.2017 — Helicopter Instrument Rating / Anthelion Helicopters / Long Beach, CA
  • 10.2016 — Private Helicopter Pilot License / Anthelion Helicopters / Long Beach, CA
  • 01.2006 - 06.2007 — Art Direction Portfolio / Miami Ad School / Miami, FL
  • 01.2006 - 06.2007 — M.A. in Mass Communication / Florida International University / Miami, FL
  • 09.2003 - 12.2005 — B.S. in Marketing Communication / Emerson College / Boston, MA
  • 2003 — Study Abroad / University of Richmond / Rome, Italy
  • 2002 — Study Abroad / Universidad de Salamanca / Salamanca, Spain

P U B L I S H E D

  • 08.2020 — SOVO// : Issue 7 / creative direction / Los Angeles, CA
  • 11.2019 — SOVO// : Issue 6 / creative direction / Los Angeles, CA
  • 07.2019 — SOVO// : Issue 5 / creative direction / Los Angeles, CA
  • 05.2019 — SOVO// : The Analogue Negative / layout and design / Los Angeles, CA
  • 04.2019 — SOVO// : Issue 3.5 / layout and design / Los Angeles, CA
  • 03.2019 — SOVO// : Issue 4 / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// : Issue 3 / creative direction / Los Angeles, CA
  • 06.2018 — SOVO// : Issue 2 / creative direction / Los Angeles, CA
  • 04.2018 — SOVO// : Issue 1.5 / layout and design / Los Angeles, CA
  • 03.2018 — SOVO// : Issue 1 / creative direction / Los Angeles, CA
  • 06.2015 — The Cardboard Artist film / design / Los Angeles, CA
  • 05.2015 — ВЕТЕР No. 2 / layout and design / Los Angeles, CA
  • 02.2015 — The Holy Automatic / Strength Through Negation / text entry and layout / Los Angeles, CA
  • 12.2014 — ВЕТЕР No. 1 / Spikes / cover design / Los Angeles, CA
  • 12.2014 — ВЕТЕР No. 1 / Sequins / cover design / Los Angeles, CA
  • 08.2014 — Unraveled Lookbook Vol. 001 / creative direction / Los Angeles, CA
  • 08.2011 — The Document Version 1 / writing and layout design / Barcelona, Spain
  • 06.2010 — OFFF Conference / The Internet is Dying / copywriting and graphic design / Paris, France

P R E S S

R E S I D E N C I E S

A W A R D S

  • 2011 — Winner, Promotions & Incentives, Cresta International Awards
  • 2011 — Winner, Innovative Fundraising Campaign, Resource Alliance Global Awards
  • 2011 — Finalist, Public Services (Ambient Media), Cresta International Awards
  • 2010 — Gold, Best of Guerilla Marketing, Golden Hammer Awards
  • 2010 — Bronze, Content & Contact, Clio Awards
  • 2010 — Merit, Film (Camerawork), Art Directors Club Deutschland
  • 2010 — Merit, Event Concept, Art Directors Club Deutschland
  • 2010 — Merit, Cross-Media Campaign, Art Directors Club Deutschland
  • 2010 — Merit, Promotion, Art Directors Club Deutschland
  • 2009 — Gold, Media, Eurobest
  • 2009 — Winner, Best Camera, VDW Awards
  • 2009 — Shortlist, Cannes Lions

R E F E R E N C E S A V A I L A B L E B Y R E Q U E S T

Using Format